A major mistake many marketers are doing nowadays is of thinking email marketing is dead. They stick to social media and tend to drop the email marketing scheme, perhaps because social media looks much more pleasing than email. But which is most effective after all? While it’s easier to send a friend request on Facebook, email marketing is more worth than that. And why is that not surprising? Probably because more than half the marketers say email is one of the most fruitful channels in producing revenue.
Email marketing is a productive way to communicate with the audience, boost sales and marketing and successfully turn strangers into happy customers. Several studies show 75% of marketers now use email more than they used to three years ago. Data also reveals marketing is expected to increase from $1.3 billion in 2010 to $2 billion in 2014. But sadly there’s a lot of bad email marketing out there. Let’s read further to know about good email marketing.
Simply put, good email marketing is valuable because it is relevant, expected and integrated. But what makes it so valuable? Good email marketing starts with valuable content. Content has to be good because you’ll be sharing it with your subscribers. Think from a subscriber’s point of view and ask yourself whether you’ll be interested in reading something you’ve received. Write and share content that will be useful and engaging at the same time. You can also look at how email marketing agencies work. Best would be to look for agencies in your region. so, for instance, you’re living in Stuart, Florida, you can look for email marketing services there. Based on this you can strengthen your approach.
The relevance of a good email comes with segmentation. It’s the best tactic to increase the quality. You may be segmenting your database based on either demographics or behavior or both. This will make certain you’re sending the right message to the right person at the appropriate time. You’ll win more mindshare when you send relevant emails. Segmented emails are likely to get 50% more clicks than the untargeted ones. Chances will be high you’ll get more clicks as well as higher deliverability. Subscribers have often been found to report marking emails as spam as they were not relevant. When you segment your email list you’ll save yourself from this trap.
The answer may surprise you but yes subscribers do expect a good email. You can consider asking the same question to yourself as well. You too would be agreeable to good emails that have something relatable to tell you. When you’re subscriber has opted in, you can comply with CAN-SPAM requirements. But this will also make it easy for your subscribers to opt out when they would like to. But sometimes staying with CAN-SPAM laws is just not enough. When you maintain timely and consistent communications with subscribers, they’re likely to expect emails from you. So make certain you communicate with them from the beginning of your bond.
It would be needless to tell you email marketing is most powerful when you integrate it with the rest of your marketing efforts across social media, analytics, mobile and most importantly search. Integration is easier said than done except if you’ve got the tools that will cut across these elements. So this is how you can optimize the pages you want to promote via email marketing. Make sure the content displays well on screens of mobile devices. Also, gather data to know your email marketing efforts are accomplishing.
Don’t do email marketing just for the sake of doing it. Email marketing should be focused on your goals. Just like any other marketing activity, what you’re doing should also be tied to a goal then be it for the purpose of new leads, lead qualification or merely constant communication. Recognize the reason for the goal. This will help you in shaping the way email should look like as well as estimate whether it is successful or not.