If your website is great why is speed even important in the first place? What’s possibly slowing down your site? What are the most immediate steps you can take to resolve these? If you’ve got a slow website you can end up losing many customers. Waiting for a web page to open is just like waiting in a queue. Customers are most likely to switch to another website to get what they want irrespective of how great your website is. Every website owner must essentially know how to speed up Wordpress website. Do you know the relevance of it? A WordPress site that has speedy performance has fast loading pages as well. This not only improves user experience but also increases pageviews and helps you with SEO. Unlike others, here you’ll find an honest and comprehensive guide to speed up your WordPress website. Let’s have a quick look.
Impact of a slow website: if yours is a business website the speed can have a great impact on your business sales. While you may be surprised, the speed of your site can for real increase or decrease customer visits. Recent studies show that the average human attention span has reduced from 12 to 7 seconds. And how does that relate to the speed of your website? Interestingly, that relates to every business website owner. The dropping rate clearly suggests you’ve really less time to show any visitor what you do and how great you do. Visitors may even leave your site before it loads than see what you’ve got to showcase. Studies have also shown that just 1 second of delay in page load time can reduce conversions by 7% and page views and customer satisfaction by 11% and 16%. A slow website can even cost you money because Google penalizes these by showing them at the end of search results. So some of the visitors may not even know that your website exists. This would also mean draining all your efforts you may have put into on-page and off-page SEO.
Checking your website’s speed: At times you may think your website is slow only on your system and that’s okay. Probably what you think is it’s running fine on the other systems. This is especially true for beginners. Sometimes it could also be that your website is running fast on your system but it may be really slow when accessed from any other system or device. If this is what you too think then you’re making a huge mistake. In the first case it’s clear your website has speed issues but in the latter one chances are that because you visit your website more than often. Your browser has it in cache. It immediately prefetches as and when you type the address and thus it loads in an instant.
Ideal page load time: A visitor accessing your website for the first time may not have the similar experience. Every user will have a completely different experience depending on the geographical location. Anyone accessing it globally will either stay or switch considering the speed of your site. Have you considered testing its speed? We’ll recommend you to use tools like Gtmetrix and Pingdom for this purpose. But do you know a good website speed you should be aiming for? Usually good page load time is under 2 seconds but the faster you make it the better results you’ll get. Your speed test report will also tell you of areas you can improve on.
Causes of slow website: Check if your web hosting server is properly configured or else it will make the site go slower. If your site is not having cached pages your server will be overloaded. At times it can even crash. Also check for badly coded plugins and external scripts like font loaders and ads. These too have a huge impact on the performance.
Do you want to know easy steps to boost your WordPress website speed? We’ll be shortly coming with another incredible post for you!