According to a survey, these days billions of people are pro-active on social media and the number of users are still growing continuously.
The immense increase in the number of social media consumers is attracting companies to take their business on the digital platforms for example one of my friend recently launched an e-commerce website and generated more revenue from the online marketplace as compared to his offline showroom. If we talk about the earlier days then everyone, use to go out for the research and development before investing into anything but in the recent time everything is just a click away. As we all know that everything has its pros and cons, so do social media is having its own challenges.
After discussing with around 200 social media marketers, the three biggest business social media challenges are:
- Lack of Financial and human resources
- Lack of strategy
- Lack of right target audience
Even after these challenges, your business can find success on social media.
Let’s just take a quick flash back from your college, you must have studied about the marketing mix strategy, so, when we talk about social media then keep this thing in your mind that it’s the essential part of marketing mix. Many times you’re asked to prove the organic ROI traffic generate on your website vs paid or boosted campaigns.
Usually, “return on investment” works more efficiently to prove the value of one time investment. This trick always help you out from failing as it provides you with the actual figures. Always remember social media is not a one time investment the more you saw the more you’ll reap from it, for this you have to undertake many activities at once, from reposting to experimenting, will take your business to next level. Be smart enough and never ignore it as even smart marketers are ignoring this and facing real troubles in the business.
Sometimes it’s better to not experiment on our own, if you’re having an in-house team for social media marketing and you’re still not getting any results so it’s better to go for a social media agency as they are the real experts in this game, they are the key for your success. Social media agencies helps you to grow your brand and make your market presence even stronger. We personally recommend you to pen down all your wants on a single paper and then only start looking for an agency, so it would be easier for you to explain your wants. Agencies keeps a track of your competitors as well and comes up with a better strategy, which helps you to grow your business.
In the past recent times, we have witnessed many business owners who leave the social media over the interns. This strategy, however, is ineffective and on the other side, it’s injustice with the brand as well. You and your brand need people who understands your target audience to create a social media strategy. Creating a social media strategy is not a rocket science, also, it doesn’t mean doing everything slowly, social media needs a brief study and data analytics by which we can come up with new campaign ideas. When you take your first step always remember never create too many social media accounts on every platform because it’s tough to handle every account, so, start from a single medium first and then start expanding your roots to different social media mediums. If you’re observing a growing following on Facebook but finding Instagram unsuccessful, don’t waste your time and effort. Use only the channels that work best for you. When you do figure out what platforms you want to use, remember that every channel is different. You wouldn’t post the same things to your personal LinkedIn as you would to Facebook, and business profiles are no different. Figure out what types of posts work best for each platform and stick with them.